BENEFITS OF COFFEE NEWS TO RESTAURANTS AND COFFEESHOPS

1. Customers have something highly pleasurable to do while waiting for their order, or having coffee alone or with friends. It puts them in good humour and not nearly as attentive to how fast the service is or why the waitress brought THAT guy's order before his when he was first etc.

2. Satisfies a real need for single customers in particular - giving them something to read that keeps them occupied rather than having to sit and appear lost in thought so as not to stare unduly in anyone's direction.

3. Satisfies a real need for customers who are shy or who are with someone who is NOT an avid conversationalist. Coffee News breaks the ice by giving them 6 - 8 humorous stories to talk about, their weekly horoscope, plus a whole variety of jokes and interesting facts etc. to share.

4. It's short and sweet - not filling restaurant chairs unproductively as reading regular newspapers might. It does its job and customers are encouraged to return it to the holder for others to enjoy, or take it with them - resulting in minimal fuss and bother for restaurant staff.

5. The format is easy to handle with one hand, leaving the other hand free for coffee. It never has to be put on the table over food to turn the pages as a regular newspaper requires thus cutting down on messes, spills and clean-ups.

6. Encourages customers to come back to enjoy more issues, which helps the restaurant add to its steady clientele base. It also gives customers a whole bunch of jokes and fun things to use to be more entertaining to fellow employees, sales customers, or to enjoy sharing with their friends.

7. The special Coffee News holders take up minimal counter space - usually at the cashier section of the restaurant, or other visible and easily accessible area. It is also noteworthy that restaurants who place Coffee News at each table, or have their waiter/waitresses hand-deliver a Coffee News to customers - "to enjoy while you wait" - experience increased customer loyalty and frequency of visits - the lifeblood of any restaurant.

8. Since the restaurant is actually supporting the businesses who are advertising in Coffee News, their neighbours, they help keep their business community financially prosperous, which in turn, provides financially-capable, paying customers to keep them financially prosperous.

9. It's appearance is highly professional and distinctive, consistently using only good quality brown / gold paper for a unique look.

10. Even the ads are designed to be surprisingly eye catching - and a good part of the "fun". In other words, even the finest restaurant will find Coffee News more than a welcome addition to their customer service

11. There's a saying, "You never forget your first Coffee News. Once introduced, it doesn't take long for restaurant customers to discover where to get it and to become avid readers of Coffee News. Since most restaurant-goers seem to settle on five or less restaurants they regard as favourites, the availability of Coffee News at these particular restaurants can become a deciding factor on which to favour. The restaurateur who has Coffee News will invariably get more of their repeat business, at the expense of a favourite restaurant that does not offer Coffee News.

12. As a courtesy to all our restaurant, hotel and coffee shop clients in cities that rely mainly on residents for their income, we also offer the protection that no business in the restaurant, hotel or food service industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason a Burger King advert in Coffee News for example would have every McDonalds refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers - right inside their own premises.

13. On the other hand, restaurants in cities that rely heavily on 'tourist dollars", WILL be allowed to advertise in Coffee News since ALL the restaurants themselves are considered tourist attractions. In these cities, it is extremely important for all tourist attractions - including restaurants - to make themselves known to incoming tourists as soon as possible, so that they can take advantage of this short-term customer base. Since ALL tourists MUST eat at restaurants, hotel etc., there couldn't be a more tailor made way of reaching EVERY incoming tourist than with Coffee News - to the benefit of every tourist attraction - including restaurants.

14. IT'S FREE!!! The service (including holder and weekly delivery of as many Coffee News as needed) is FREE to all restaurants, hotels and coffee shops, etc. who request it.